FAT BUNNY FARM
Brand Identity for Fat Bunny Farm
When Fat Bunny Farm came hopping into the studio, I knew this project would be something special. Their mission — growing homegrown food, crafting handmade goods, and living in harmony with the land — felt like a breath of fresh forest air. They weren’t just starting a brand. They were creating a movement rooted in nature and community.
So, we brought that magic to life through branding that feels as soulful and handcrafted as the farm itself.
Brand Storey Guide + The Builder
Results That Feel Like Home
Authentic Vibes: The brand now reflects their deep connection to the land — warm, rustic, and full of heart.
Handmade Visuals: Every detail, from the bunny to the barn, was custom-illustrated for that charming, carved-by-hand feel.
Whimsical Meets Practical: A complete visual system (logo suite, patterns, icons) that’s playful and ready for any packaging, tag, or market stall.
The Story in the Details
We leaned into a woodblock print-inspired style to give Fat Bunny Farm a timeless, homespun feel. I hand-drew their iconic logo — featuring their barn, hemlock trees, and the fluffiest fat bunny — and carried that same illustrative charm throughout their brand system.
From the textures of natural paper to botanical flourishes, everything was chosen with intention. Even their brand guide is sprinkled with details that honor their love for sustainability, homegrown living, and a little bit of whimsy.
Deliverables
Hand-illustrated primary logo and submarks
Brand guide with color palette, type system, and usage rules
Custom patterns and branded icons
Natural texture inspiration and styling suggestions
High-touch creative direction rooted in story and symbolism
Ready to Build Your Brand’s Success Story?
Your brand could be next! Let’s work together to create a bold brand that sets you apart in the sea of sameness.