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High in the Sky

Introduction

One of the standout moments of my tenure at H.O.D. was spearheading the planning of "High in the Sky," H.O.D.'s presence at Arts, Beats, and Eats. This case study explores how I orchestrated an unforgettable and immersive experience, leaving a lasting impression at the festival.

Creative Direction and Management

I had the opportunity to unleash my creativity as I conceptualized the creative direction for H.O.D.'s immersive experiences at Dank Land and Dank Way. My hands-on approach included managing designers, creating graphics and printed materials, and maintaining event space layouts. I also played a pivotal role in liaising with sponsors, vendors, and manufacturers, ensuring the event's seamless execution.

Creating a Sky-High Presence

My design skills were put to the test in the High in the Sky campaign. I crafted the Dank Way truss banners, event retail and staff apparel, and promotional fence banners. The creative direction centered on fluffy cloud illustrations, blue skies, airplanes, and banners, perfectly complementing the real-life airplane and banner that soared over the festival. This cohesive approach aligned seamlessly with the event's name: "High in the Sky."

Landmark Event

High in the Sky was a groundbreaking and landmark event, marking the first-ever cannabis presence at a major Michigan festival. This historic milestone not only showcased our creativity but also broke new ground in the industry. The event not only drew significant attention but also garnered positive feedback from festival attendees and industry peers.

Event Success and Impact

The High in the Sky campaign was a resounding success, leaving a memorable mark at Arts, Beats, and Eats. This case study highlights the key achievements, memorable moments, and the substantial impact of our creative efforts on festival attendees and H.O.D.'s brand visibility.

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